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Google AdWords Update Causes Advertisers To Panic

As of October 4th, 2017 AdWords management services will be giving themselves more control of how companies spend their daily budget.
While Google may feel as though they are helping businesses at large, advertisers seem to have a much different feeling towards this so-called “update”.

Losing control is never a good thing, but when money is […]

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Apple’s New Software Might Cost Google Millions

It seems Apple is finally tired of having it’s web browser live in the shadow of Google Chrome and Mozilla Firefox.
Apple has recently announced that it will be launching a series of products to target autoplay video and remarketing ads and eliminate them.

During the Worldwide Developers Conference held last Thursday at San Jose, the tech […]

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How Does Google’s New Popup Algorithm Affect Businesses?

At the beginning of 2017, Google announced that it will begin to penalize web pages that utilize popup ads.
The new development has come as an attempt by Google to enhance the user experience when utilizing the Google search engine. Popups were seen by many as a nuisance and something that slowed down the search process.

Popups […]

Closed For Businsess: Marketing In The Digital Age

As we enter into the New Year, some of us are having a rough start. The department store giant, Macy’s, will be closing down 68 of its stores across the country, leaving thousands of people vulnerable to losing their jobs. The Macy’s store first opened its doors in 1858 and has remained one of the […]

Google Launches AMP: How It Can Help Your Business

After incremental roll outs in February and August, Google has finally expanded the Accelerated Mobile Pages Project to their search results and to users across the world.

Online businesses have come to rely on SEO and conversion rates to meet their bottom line, making Google’s AMP launch a particularly important development for online businesses. santa monica marketing company
Here’s […]

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Top 3 Reasons Yahoo Became a Failure

Many years ago, Yahoo was among the most-visited websites.
Today, Yahoo is a huge failure when compared to Google. Verizon has recently decided to purchase all of Yahoo’s assets for $4.83 billion, but many are wondering where did Yahoo go wrong. Here are the major possible reasons Yahoo has become a failure:
1. Core Identity Crisis
Yahoo was […]