Unlike with traditional marketing, there are subtleties that must be understood to achieve your desired results. Some key factors to consider: social media users are overwhelmingly young and internet savvy. There is now an entire generation that does not trust traditional marketing tactics like print ads and TV commercials. Facebook, Twitter, Instagram, Snapchat, and Periscope are thought of as social spaces, primarily for networking and interacting with people. It is important to tailor your message to avoid a sales-like tone that will turn off your target market.