OUR FOCUS GROUPS ARE CONDUCTED WITH THE MOST EFFECTIVE QUALITATIVE DATA COLLECTION METHODS
*Discussion guidelines for participators, developed with the aid of the focus group moderator.
*Advance screening is used to find and recruit the proper people to take part in a focus group.
*A schedule and location are arranged for the focus group discussion, and the panel of respondents are recruited.
*While the group is in session, the focus group moderator guides the participants in order to optimize the discussion
*Comprehensive notes are taken, including video and audio recordings.
*When the focus group comes to a close, the respondents are given a cash incentive for their participation.
*Using the transcripts, a report is written which includes the moderator’s conclusion and recommendations
Branding Los Angeles as a marketing company has extensive experience in running focus groups for a diverse range of businesses. If your business is undertaking market research and could benefit from the valuable feedback a focus group can provide, don’t hesitate to contact us to discuss the ways in which we can help.