It is critical to build your personal brand because it is a virtual “first impression”. When future clients go to search you and your business online, they are met with your personal brand.
If you are not already aware, all of the social media platforms you currently use, whether it’s Facebook, Instagram, or Twitter, is searchable. Today, recruiters, employers, and potential clientele alike are utilizing tools like the internet more frequently to conduct background searches in order to gauge the interests and character of a potential employee or service. Interestingly, if an employer can not find a potential candidate online, 57% of employers are less likely to interview that candidate. By taking an active role in the process of marketing yourself and building your personal brand, you are able to control your narrative, rather than letting the internet, or other social platforms, do it for you.