LinkedIn marketing is one of the fastest growing tools in the digital arena.
Although the main function of LinkedIn is to connect businesses and employees, when used correctly, it can also be an amazing marketing tool. First and foremost, LinkedIn marketing can be a great way to improve your SEO efforts. LinkedIn is a high-ranked website, so that means search engines are going to prioritize its content. The platform can also be used to boost traffic to your website’s blog and can improve the chances of one of your blog posts going viral.
LinkedIn even offers direct ad campaigns that can be targeted to your specific audience. If their demographic matches your target market then this could be an amazing way to spread your company’s message and drive sales. The recommendation feature on LinkedIn is also a great way to attract more clients. People tend to trust recommendations more when they come from a personal contact, rather than from a stranger on Yelp or Yellow Pages.