Ben Behrooz - Branding Los Angeles

MEET OUR CEO

Ben Behrooz
Founder & CEO

Ben Behrooz is the Founder & CEO of Branding Los Angeles. He brings a dynamic, hard-working, strategic, and tenacious mind to his work, and he loves every second of it. 

Simply put, Ben plans, creates, and optimizes local and national marketing campaigns, ranging from a citywide public-safety campaign to helping ambitious sole proprietors grow thriving businesses with multiple locations in and around Los Angeles. Over 15 years, he’s built Branding Los Angeles into a powerful, multicultural marketing agency providing award-winning services in:

  • Strategic Branding
  • Marketing and Communications
  • Public Affairs Strategies

On a more spiritual level, Ben thinks of his work as “helping our clients find their voices.” He defines and builds their brands, cultivating and fine-tuning their messaging to create consistent and galvanizing brand personalities that resonate across as many channels as necessary to achieve his clients’ goals.

He’s also created his own holiday tradition. Every winter, he rallies Branding Los Angeles’s sphere of influence to “toy-raise” for the area children who need it the most. He is proud to live the American dream and humbled to be able to give smiles to children and families in need. He also uses this influence in other crucial areas, including the fair treatment of animals and human-rights issues. 

As a result of his commitment to building sustainable and trusting relationships with everyone he works with, he’s able to create needed change, whether through an end-to-end campaign or sometimes just a quick phone call. The City of Los Angeles has recognized Ben for his support of local charities and consistent support of his community.

After graduating from UCLA, Ben began his entrepreneurial journey as a media innovator, supporting top companies such as Sony Music and Yahoo as they developed new pathways through an ever-changing ecosystem. His time at UCLA helped cystalize his passion for improving the quality of life in his community – as a mentor for others, a creator of new opportunities, and a champion of creativity, innovation, hard work, and excellence. As a Social Media Director with Truthdig, he discovered the power of dedicated activism and the joy of giving a voice to those with something to say. 

That dedication, celebration, and appreciation infuse all his work, driving him to help his clients turn their dreams into tangible realities.

Ben Behrooz - Branding Los Angeles

MEET OUR CEO

Ben Behrooz
Founder & CEO

Ben Behrooz is the Founder & CEO of Branding Los Angeles. He brings a dynamic, hard-working, strategic, and tenacious mind to his work, and he loves every second of it. 

Simply put, Ben plans, creates, and optimizes local and national marketing campaigns, ranging from a citywide public-safety campaign to helping ambitious sole proprietors grow thriving businesses with multiple locations in and around Los Angeles. Over 15 years, he’s built Branding Los Angeles into a powerful, multicultural marketing agency providing award-winning services in:

  • Strategic Branding
  • Marketing and Communications
  • Public Affairs Strategies

On a more spiritual level, Ben thinks of his work as “helping our clients find their voices.” He defines and builds their brands, cultivating and fine-tuning their messaging to create consistent and galvanizing brand personalities that resonate across as many channels as necessary to achieve his clients’ goals.

He’s also created his own holiday tradition. Every winter, he rallies Branding Los Angeles’s sphere of influence to “toy-raise” for the area children who need it the most. He is proud to live the American dream and humbled to be able to give smiles to children and families in need. He also uses this influence in other crucial areas, including the fair treatment of animals and human-rights issues. 

As a result of his commitment to building sustainable and trusting relationships with everyone he works with, he’s able to create needed change, whether through an end-to-end campaign or sometimes just a quick phone call. The City of Los Angeles has recognized Ben for his support of local charities and consistent support of his community.

After graduating from UCLA, Ben began his entrepreneurial journey as a media innovator, supporting top companies such as Sony Music and Yahoo as they developed new pathways through an ever-changing ecosystem. His time at UCLA helped cystalize his passion for improving the quality of life in his community – as a mentor for others, a creator of new opportunities, and a champion of creativity, innovation, hard work, and excellence. As a Social Media Director with Truthdig, he discovered the power of dedicated activism and the joy of giving a voice to those with something to say. 

That dedication, celebration, and appreciation infuse all his work, driving him to help his clients turn their dreams into tangible realities.

MEET OUR TEAM

Joella Hopkins

Joella Hopkins
Senior Director,  Strategic Marketing & Accounts

Joella Hopkins, CSEP, CMP, MBA has recently joined the team and comes to us from the City of Los Angeles where she was the DTLA Director & Strategic Media for L.A. City Council District 14. She was responsible for all #DTLA related matters from Homelessness, Policy, Planning, Public Works, Transportation, to Community Engagement & Programming. She also engaged in the Office’s Strategic Planning & Media related activities from overall communications and social media to printed collateral. Prior to her City life, she focused her attention as the President of Mumtaz Marketing & Public Relations. Mumtaz is a Strategic Marketing & PR agency whose roots are founded in creative meetings & award winning special events. She serviced clients from the Central City Association, Hospital Association of Southern California, LAEDC, Univision 34, Western Turbine Users, Inc., Beverly Hills Chamber and more. She also manages a boutique travel agency in her spare time – The UnLeashed Traveler. 

Andrew Chen
Senior Content Strategist & Social Media Manager

Andrew Chen is an experienced Graphic Designer and Social Media Specialist with a demonstrated history of working in the marketing industry. His strong arts and design professional background with a B.F.A in graphic design specializes in digital media marketing and social media. As the Senior Content Strategist & Social Media Manager in BLA, he’s the content creator for not only our company, but all of our clients as well. As the department lead, he also works with cross-functional departments/teams by organizing, planning, and time-management for every project he’s involved in.

Andrew Chen
Kris Rodriguez - Headshot

Kris Allen Rodriguez
Media & Digital Director

Kris Allen Rodriguez is a visual artist and video production professional based in Los Angeles, California with experience in the commercial and entertainment spaces since 2017. With a roster of clientele including Hyundai, Jimmy Choo, Truff Sauce, and more – Kris has proven to effectively use his love for video and talent in Digital Marketing to offer comprehensive media solutions that not only look amazing, but help provide value for clients in all industries.

Justin Axelrode
Graphic Designer

Justin has a unique and talented eye for the creative. He earned his Bachelor’s Degree in Art from California State University, Northridge. He is very passionate about design and specializes in branding projects. He has designed logos for brands and clients that evoke their desired messages in every industry and niche market. Justin is one of Branding Los Angeles’ creative assets. 

Justin Axelrode - Branding Los Angeles

Chelsea Randall
Director of Accounts

Chelsea Randall is a seasoned administrative, operations, and marketing professional, with extensive experience managing strategic client projects. Driven by growth, she takes pride in delivering impactful solutions and maximizing operational excellence. As the Director of Accounts at Branding Los Angeles, she provides strategic support and guidance to clients and the internal BLA team. She loves working with teams big and small on strategic projects that achieve success for clients. Chelsea holds a B.S. in Marketing from California State University, Northridge.

Claire Sabin
Marketing Associate

Claire Sabin is one of Branding Los Angeles’ Marketing Associates. She assists the team in various functions from drafting innovative marketing campaigns, monitoring photo shoots, to administrative tasks. Claire grew up in Austin, Texas and attended Texas State University studying Biology with a focus in animal sciences until she changed plans and decided to focus on her creative skills and pursue a career focused in the creative arts and media. She is currently working towards her degree in Graphic Design, and in her spare time enjoys photography. Claire is well-versed in social media management, creative developments, and developing insights into SEO strategies.

Claire Sabin
Jaylene Guevara

Jaylene Guevara
Content & Copy Editor

Jaylene is one of Branding Los Angeles’ Content Writer & Copy Editors. She graduated from Cal Poly Pomona, with a Bachelor’s Degree in Communications with an emphasis in Journalism. She has years of experience in marketing and content writing, working with small businesses in many different industries. In her free time, she enjoys traveling, cooking, and spending time with her friends and family.

Gie Somintac
Lead Designer

Gie Somintac is BLA’s Lead Designer. She is a multimedia creative guru. She excels at creating innovative visuals that deliver on brand. She is a Video Editor, Illustrator, and Graphic Designer. She’s passion for design shows in her work product. She is ambitious and versatile. She loves comprehensive projects that utilize her skills across channels from print, digital, and mass communications like billboards and TV. Argie exceeds expectations and is always on target, on brand, and on time.

Taylor Kandris

Taylor Kandris
Marketing Associate

Taylor is a recent addition to our team. Originally from Sacramento, CA, Taylor returned back to California in 2020 after spending nearly a decade in the DFW-area in Texas, where she studied Social Work and Education at Texas Christian University (TCU). Prior to her move, she worked in college athletics as a Learning Specialist and Assistant Director of Student Services. Most recently, she worked in the Real Estate and Mortgage industries as a Communications Director. Taylor’s diverse background and passion for helping others makes her a wonderful addition to our team. She has a passion for helping others and helping make their dreams a reality. As a marketing associate, she’s well-versed with strategizing brand identity, marketing development and digital media planning, such as social media.

EduardoOviedo
Graphic Designer

Eduardo has been with Branding Los Angeles since 2018 and been one of our key graphic designers. He has strong skills in developing all of our client designs  – logo creation, product packaging, print, web design and more… just to list a few of his everyday creative tasks. He also helps lead our design team as well. He earned his Bachelor’s from California State University Fullerton. 

Eduardo Oviedo

Emerson Dameron
Content & Copy Editor

Emerson is a writer, content strategist, media mage, and certified content marketing professional with a background in journalism, comedy, and training in User Experience. He enriches lives and careers through strategy, compassion, and relentless curiosity. He is able to magically make words deliver on brand. Software programs he works regularly with are WordPress, HubSpot, Omnigraffle, balsamiq, Axure, draw.io, POP, InVision, Adobe Creative Suite, Mac and Windows environments.

MEET OUR TEAM

Chelsea Randall
Director of Accounts

Chelsea Randall is a seasoned administrative, operations, and marketing professional, with extensive experience managing strategic client projects. Driven by growth, she takes pride in delivering impactful solutions and maximizing operational excellence. As the Director of Accounts at Branding Los Angeles, she provides strategic support and guidance to clients and the internal BLA team. She loves working with teams big and small on strategic projects that achieve success for clients. Chelsea holds a B.S. in Marketing from California State University, Northridge.

Joella Hopkins
Director of Strategic Marketing & Accounts

Joella Hopkins, CSEP, CMP, MBA has recently joined the team and comes to us from the City of Los Angeles where she was the DTLA Director & Strategic Media for L.A. City Council District 14. She was responsible for all #DTLA related matters from Homelessness, Policy, Planning, Public Works, Transportation, to Community Engagement & Programming. She also engaged in the Office’s Strategic Planning & Media related activities from overall communications and social media to printed collateral. Prior to her City life, she focused her attention as the President of Mumtaz Marketing & Public Relations. Mumtaz is a Strategic Marketing & PR agency whose roots are founded in creative meetings & award winning special events. She serviced clients from the Central City Association, Hospital Association of Southern California, LAEDC, Univision 34, Western Turbine Users, Inc., Beverly Hills Chamber and more. She also manages a boutique travel agency in her spare time – The UnLeashed Traveler. 

Gie Somintac
Lead Designer

Gie Somintac is BLA’s Lead Designer. She is a multimedia creative guru. She excels at creating innovative visuals that deliver on brand. She is a Video Editor, Illustrator, and Graphic Designer. She’s passion for design shows in her work product. She is ambitious and versatile. She loves comprehensive projects that utilize her skills across channels from print, digital, and mass communications like billboards and TV. Argie exceeds expectations and is always on target, on brand, and on time.

Andrew Chen
Senior Content Strategist & Social Media Manager

Andrew Chen is an experienced Graphic Designer and Social Media Specialist with a demonstrated history of working in the marketing industry. His strong arts and design professional background with a B.F.A in graphic design specializes in digital media marketing and social media. As the Senior Content Strategist & Social Media Manager in BLA, he’s the content creator for not only our company, but all of our clients as well. As the department lead, he also works with cross-functional departments/teams by organizing, planning, and time-management for every project he’s involved in.

Emerson Dameron
Content & Copy Editor

Emerson is a writer, content strategist, media mage, and certified content marketing professional with a background in journalism, comedy, and training in User Experience. He enriches lives and careers through strategy, compassion, and relentless curiosity. He is able to magically make words deliver on brand. Software programs he works regularly with are WordPress, HubSpot, Omnigraffle, balsamiq, Axure, draw.io, POP, InVision, Adobe Creative Suite, Mac and Windows environments.

Claire Sabin

Claire Sabin
Marketing Associate

Claire Sabin is one of Branding Los Angeles’ Marketing Associates. She assists the team in various functions from drafting innovative marketing campaigns, monitoring photo shoots, to administrative tasks. Claire grew up in Austin, Texas and attended Texas State University studying Biology with a focus in animal sciences until she changed plans and decided to focus on her creative skills and pursue a career focused in the creative arts and media. She is currently working towards her degree in Graphic Design, and in her spare time enjoys photography. Claire is well-versed in social media management, creative developments, and developing insights into SEO strategies.

CAREERS AT BLA

Be Part of our Team!

We thrive on creating a fun and exciting workplace while keeping at the forefront of hard work and dedication in creating amazing opportunities for our business and team members to grow professionally.

CAREERS AT BLA