WHAT ARE SOME OF THE MAIN THINGS THAT CONTRIBUTE TO SEO?
SEO is one of the things that distinguishes a business, you can have the best product or service out there, but if no one can find you online it may ultimately count for little. The difference between appearing on the first page of search results and the fifth can have drastic effects on both visitor numbers and sales.
SEO today is increasingly becoming more content focused, meaning the importance of having relevant, engaging content on your site which is updated regularly is significant. Content is now shared and dispersed on the web through social media channels and this aspect is currently exploding in terms of SEO. Social media pages are indexed by the major search engines and will appear in search results which in addition to driving traffic to your site, gives your customers another area of direct interaction. It is also another space on which to focus your marketing and branding efforts. In addition to social media management, manual directory submission, press release marketing and social bookmarking are all important off-site SEO elements.
The content on your website needs to be SEO friendly, meaning that it is optimized for certain keywords, letting search engines know what you are all about and helping people to find you when searching for relevant terms. When it comes to content, the blog on your site should be a key area of focus. A well written and well-structured blog will do more than just increase your ranking for certain seraph terms. It also gives you the potential to interact with people and online communities that are interested in your products or services and generate incoming links to your site from other places on the web. Other key on-site optimization areas include meta tags optimization, alt tag changes, keyword density and interlinking of the site.