You’ve built a brand. You’ve come up with a great business name, logo and slogan, and you’ve even started to implement a marketing strategy. You’re company is well on its way to success…but there’s still more work to be done. Many businesses are successful branding their company only to see that brand diminish over time thanks to negative reviews and search results on Google, Yahoo!, Bing and Yelp. The one ingredient these businesses are missing: reputation management and online reputation repair.
What Is Reputation Management?
Online reputation management is a burgeoning field that involves maintaining the brand you’ve come up with and reinforcing the values associated with it. It’s more than just a catchy public relations release or marketing campaign—it’s keeping tabs on what others are saying about your company, being able to control your brand’s image and digital footprint on the Internet and through various social media platforms, and repairing any damage or fallout from any negative reviews.
“A one-star increase in Yelp rating leads to a 5-9% increase in revenue.”
In today’s society, where we spend vast swaths of our time in the digital world, reputation management can be the critical difference between you’re company making money or losing money. At Branding Los Angeles, a full service online marketing and Web design agency located in L.A. that specializes in reputation management, we understand that. Our team of professionals is here to help you monitor your brand online, giving you complete and total control over your company’s online search results. Whether you’re a small business or a big corporation, we ensure that when someone searches for your company on Google or any other search engine, the first results to come back will involve positive customer testimonials and feedback.
How Do We Do This?
We have a variety of means and techniques to help your Los Angeles-based business with its reputation management needs, including:
- improving search engine optimization (SEO)
- coming up with the best keywords and tags for your Website
- ensuring best practices on popular review sites like Yelp (for example, reaching out to customers who have had positive experiences with your business to write testimonials on Yelp)
- publishing positive online press releases.
- proactively responding to any customer complaints.
With thousands of dollars—and possibly more—at stake, why chance having your company’s brand tarnished online? Contact Branding Los Angeles to ensure you’re online reputation remains pristine. Or, if you’re dealing with negative reviews and comments online, give us a call today and let us help you repair the damage. Get your name and you’re brand under control. At Branding Los Angeles, we’re here to help.