One of the first things that must be considered when marketing a brand is logo design. This is always a challenging aspect since it needs to embody the essence of the business it represents and establish its most visually exposed image. A logo is one of the main faces of your business, and logo design must respond to both current and future branding needs. This means thinking carefully about how it will be viewed across different mediums such as online, mobile, in banners, letter headers, invitations, business cards and much more. Design Adaptability must also be taken seriously from day one to ensure that you will not need to re-design and re-brand sections of your business at a later time.