Beyond logo design, there are many other visual elements of your company brand that need to strike the right tone in order to achieve maximum recognition. The theme that is presented on your website and how well this matches your print media design is significant. Layout and design across all your media channels needs to be of the same consistency – high quality, curated, and stylized – which instantly evokes your brand. When people are reading a brochure or catalog produced by your business, they need to be able to pick it up on any page and know from the design which brand they are reading about. Form and function need to be considered on an in-depth level to maintain the right balance. Ensuring that every platform is utilized to its full potential, making your brand stick in your customer’s mind.