Three Strategies to Use in Modern Retail Marketing?
What are some strategies to implement a successful retail marketing campaign? With the rise of digital platforms, many brands are moving towards direct-to-consumer marketing campaigns to increase their connection with consumers. Three ways to implement this are through targeting social media platforms, influencer marketing, and practicing different communication methods with your consumer base. All of these strategies will increase your website foot traffic and are guaranteed to increase your business’s sales.
- Targeted Social Media Platforms
When used properly, social media is a powerful tool that fortifies connections with consumers. Spending on social media campaigns has increased by almost 20% since 2017 compared to 2018 in all types of businesses, not just retail, and continues to grow. Statistics like these just reinforce how effective social media marketing can be within the retail industry. However, one tricky part of using this strategy is that it can be difficult to increase your platform audience on a variety of social media platforms at once. It takes time and effort but hiring outside agencies that can implement strategies, will make the process go by faster, and allow you to spend time working on other aspects of your retail business.
- Email Marketing
Marketing through sending emails is one of the most efficient avenues to connect with your consumers while also driving sales. However, the challenge with this strategy is that email inboxes can often be crowded with spam, work emails, or the occasional chain-mail link from your Aunt.
That’s why it is so important to make your emails stand out. With the average office worker receiving about 100 emails per day, if your emails don’t stand out, they will be ignored or moved to the spam folder. Some ways to make your emails stand out are to highlight specific pages such as sale items, new arrivals, hot items, or items that are almost gone. Additionally by setting up a tracking system where your specific emails are sent to certain individuals who have visited a page regularly, that consumer will be more inclined to purchase that item. For example, let’s say I have been looking at a purse but have been hesitant to buy it. This means I would have most likely visited that page 2-5 times depending on how much I liked that item. However, if I got a specific email telling me there was an offer off on the purse I have been looking at due to the email system knowing I had been frequently viewing the page, I, as a consumer, would be more inclined to purchase that bag.
- Brand Ambassadors / Social Influencers
One of the final retail marketing tactics that you should think about utilizing is brand ambassadors or influencers to promote your products online or offline. An influencer or brand ambassador is someone whose job is to endorse a company’s products or services. They typically collaborate with your team members on marketing campaigns that promote your brand’s awareness which will go hand-in-hand with increasing your brand’s sales. For instance, if you wanted to drive purse sales, you may have this individual post on social media photos from a shoot you did in-house showcasing that specific purse. With the constantly evolving state of the retail marketing world, it is crucial that your company implement these strategies to stay competitive. If you are looking for retail marketing assistance in implementing any of these strategies or others, our skilled team is here to help you reach your goals.