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Microsoft Vs. Apple: Who Will Win?

Microsoft and Apple are going head to head with marketing schemes to advertise their tablets as replacements for computers.
The battle began with Apple releasing a commercial for the new iPad Pro. Apple is marketing the iPad as a replacement for laptops. The commercials show the iPad Pro performing the functions of a laptop and using a keyboard […]

iPhone 6 Launches Cause App Marketing Costs to Soar

The recent releases of both the iPhone 6 and iPhone 6 Plus along with the new Apple iOS 8 operating system have led to a huge increase in demand for expert and reliable mobile app marketing services for everything from retaining current users to gathering new downloads.
According to a recent report released by Fiksu, a […]