Tango Shopper is a downloadable app that helps people save more on shopping by connecting other shoppers. The goal for Tango Shopper was to help establish a brand to gain more investors for the app launch.
Create a logo that represented the brand, create a company name that would stand out, form a focus group to test the app.
For the company name, we wanted to create something that was appealing to the user. Once the company name was decided we were able to begin creating logo mockups that best represented the app as well as cohesive. At the end of the project, we created a focus group that was able to test out the app and give feedback on how everything worked and looked.