Five Star Juice is a manufacturer and online retailer of premium liquid vapor that is used in electronic cigarettes. In addition to their “eJuice,” they have a line of clothing apparel that is used to promote and bring awareness to their brand; it includes men’s and women’s t-shirts, underwear, sweatshirts and hats.
The client needed assistance in determining and understanding their target market in order to move forward with their business’ development.
When the client came to us, Five Star Juice was just an idea a group of friends had. Through marketing research, we determined the best way to move forward was through focus groups so that we could better understand their target market and their needs. Through these focus groups, we were able to design various brand names, logos and color palettes that were then voted on by the focus group. From there we were able to move forward and create content for their website and begin the roll out for various social media pages. We also designed and produced their branding materials including business cards and other stationery.