How Beats Electronics Expanded Their Brand

Young Audio Equipment Company Used Celebrities to Expand its Brand Beats Electronics is a great example of using celebrity influence to market a product. Founded by Dr. Dre and Jimmy Iovine, Beats by Dr. Dre became instantly popular. High quality audio enthusiasts find the quality of Beats debatable but this fails to diminish their popularity. [...]

How Beats Electronics Expanded Their Brand

Twitter and Airbnb CEOs Reach Out to Users

Twitter and Airbnb Reach Out to User to Improve their Companies in 2017 Companies are always looking for new marketing strategies to improve their visibility. Marketing firms focus on looking for innovative ideas that will increase user advocacy for a service or company. Brian Chesky, CEO of Airbnb, reached out to the Twitter community and requested feedback for his company. [...]

Twitter and Airbnb CEOs Reach Out to Users