RST Vision Specialty is a manufacturer and distributor lighting company that specializes in the semiconductor, medical, scientific, PCB, water treatment, solar, aquamarine and stage and studio lighting industries. RST mainly serves the Southern California area but they have an online component as well.
Location: Burbank, CA
The client wanted to re-brand their business, implement technologies that would streamline their business operations, and transfer to a Magento website.
For RST Visions Specialty, we were able to re-brand their company and implement new technologies that helped them run their business. For their branding, we redesigned their logo, website, business cards, marketing materials and mailers. We also performed marketing research to determine who they should be targeting; once we discovered their target market, we were able to bring the brand to life by using imagery that would appeal to their customers. To simplify the ordering process for their customers, we created a search function on their website that made finding and buying products much easier. In order to help their daily operations, we implemented and trained the staff on Magento, which is an open-source e-commerce platform. Magento was used to keep their client database in one place and it transformed a very large inventory of products into a carefully organized and easy to use back-end system.