TikTok has taken influencer marketing to a whole new level, bringing itself to the forefront of social media platforms and as a serious competitor to Instagram and Facebook, as the networking platform has seemingly gained tremendous popularity out of nowhere. It is the latest go-to social media network that provides short-form videos and has significantly changed the way of influencer marketing. The short-form video hosting platform has quickly solidified itself as a notable alternative for other popular platforms that businesses put their marketing budget to, such as Instagram, Facebook, and Google. In fact, TikTok shows no signs of descending anytime soon, so now is the time to leverage all of your marketing efforts into TikTok.
Think of TikTok as the miniature version of YouTube, meaning that its short videos are available in a range of niches that last from five to 60 seconds. There are a variety of niches, including humor, creativity, cooking, and so much more. With that being said, there is plenty of room for brand shoutouts and product placement, making it the perfect way to merge businesses with influencers.
With approximately 800 million active users worldwide, TikTok has quickly become a wonderful social media platform for people of all ages. And if you’re wondering… yes, even senior citizens are on the app.