Since the Farm Bill was passed in 2018, the production of hemp became legalized for the first time since 1937, resulting in cannabidiol (CBD) becoming one of the most sought after goods for a wide range of consumers. Companies offer a variety of forms of CBD, including but not limited to, sports drinks, gummies, tinctures, topicals, and beyond – there is certainly no shortage in ways CBD is created nowadays. In fact, the CBD industry is on its way to becoming a $1.8 billion industry in 2022 in the U.S. alone.
While there are many great benefits that CBD has to offer, there are still challenges that companies are faced with. This is due to the fact that cannabis, being legal in 19 states, continues to face challenges as it is still illegal on a federal level. Consequently, companies of all sizes face serious advertising challenges, similar to tobacco, gambling, and even guns, given there are rigorous limitations or complete bans involved.
As a result, this does not help given that the Food and Drug Administration (FDA) has not approved CBD products except for Epidiolex. Therefore, CBD brands are not allowed to make any medical claims regarding the efficacy of their products, even though many are supported by peer-reviewed studies and anecdotal evidence.
If you have a CBD brand, it is important that you work with a digital marketing company who understands the industry, as well as the state and federal regulations involved. At Branding Los Angeles, our team has the skills, experience, and resources necessary to help bring your CBD brand to the next level. Contact our team to learn more about how we can help with your digital marketing strategy.