CONDUCT KEYWORD SEARCH
Keyword research is an essential step in any successful SEO strategy. It entails determining the search terms and phrases that your target audience is using on search engines like Google to find businesses like yours.
The first step in keyword research is to generate a list of potential keywords and phrases related to your business. These could include your products or services, location, industry, and any other relevant terms that your customers may be looking for.
Once you’ve compiled a list of potential keywords, use keyword research tools to determine which are the most relevant and have the highest search volume. There are several keyword research tools, both free and paid, that can assist you with this process.
The Google Keyword Planner, which is part of the Google Ads platform, is one of the most popular free tools. Enter a keyword into this tool to see how many searches it receives per month, as well as related keywords you may not have considered.
Ahrefs, SEMrush, and Moz are some other popular keyword research tools. These tools provide more in-depth data on keyword difficulty, search volume, and related keywords, as well as competitor analysis and other useful features.
Once you’ve identified your target keywords, it’s critical to strategically incorporate them into your website content, meta tags, and other online assets. This will assist search engines in understanding the relevance and authority of your website for those specific keywords, potentially improving your search engine rankings.
It’s also critical to monitor and update your keyword strategy on a regular basis based on changes in search trends and the performance of your website. You can improve your website’s visibility on search engines and drive more targeted traffic to your business by staying on top of keyword research and optimization.