Case Study  |  Hospitality  |  Luxury Catering and Events

Catering Marketing
AV Gourmet, a fine catering brand built to book weddings and events

A luxury caterer needed a brand that looked as good as the food and a steady flow of bookings. We designed the logo, menus and every print piece, built the website, designed their events and bridal show presence, set up and ran their wedding and event booking accounts, and turned tastings into booked weddings.

What They Serve
WeddingsCorporate EventsSocial EventsCake TastingsDessert TablesFull Service Dinners

The Client

AV Gourmet Fine Catering

AV Gourmet is a luxury caterer serving weddings, corporate events and private celebrations, from plated dinners and carving stations to wedding cakes and dessert tables. The food was already exceptional. The brand, the booking pipeline and the way couples found them needed to catch up.

We built the identity from the logo out, designed the menus and the full print kit, built the website, designed their tables and displays for events and bridal shows, and set up and managed their accounts on the wedding and live event booking platforms. Then we kept the calendar full: brides came in for cake tastings, desserts and full meals, and left with a booked date.

ClientAV Gourmet
Engagement2021 onward
FocusWeddings and events

Services

Logo DesignBrand IdentityStyle GuideMenu DesignPrint DesignWebsite DesignEvent DesignTrade Show DesignBooking Platform ManagementSocial MediaEmail MarketingPrint Advertising
IndustryHospitality, Catering
CustomersCouples, companies, hosts

By the Numbers

Built
1
Complete identity
Logo, colors, type and a style guide the whole team works from
15+
Print pieces
Business cards, postcards, trifolds, flyers, invitations, banners and a presentation folder
26
Launch social posts
A designed grid ready the day the new brand went live
Booked
3
Ways in the door
Cake tastings, dessert orders and full meal packages
12
Services under one program
From the logo to the booking accounts, one team
100%
On brand
Every menu, table, banner and page in one look

Objectives and Approach

Make the Brand Taste Like the Food

Couples book a caterer on trust. Every touchpoint had to say luxury before the first bite, then make it easy to book.

1

A Luxury Identity

A sharp red monogram, a refined wordmark and a style guide gave AV Gourmet a look that holds up on a wedding invitation and a carving station sign.

2

Menus and Print That Sell

Menus, tasting invitations, postcards, trifolds and a presentation folder gave couples and planners something beautiful to take home.

3

Be Where Couples Search

We set up and managed their wedding and live event booking accounts and built a website that sends visitors straight to booking.

4

Turn Tastings Into Dates

Branded tables and banners at bridal shows and events brought brides in for tastings, and the follow up turned tastings into booked weddings.

AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography
AV Gourmet catering photography

Plated, Poured and Served

The Food Does the Talking

The Menu

From First Course to the Cake

Plated starters, carving stations, wedding cakes and a champagne wall. We put the best of the menu front and center across the website, the booking profiles and the social feed.

Event Design

Tables Built to Be Photographed

Dessert tables, tasting spreads, tablescapes and buffet displays designed so every guest, and every guest's phone, sees the brand at its best.

AV Gourmet chef in whites

The Kitchen

A Chef Couples Can Meet

Couples want to know who is cooking for their day. We put the chef and the kitchen team at the center of the story, on the website, in the tasting invitations and across social, so the first tasting already feels personal.

Brand Identity and Print

One Look, Every Piece

The AV monogram and wordmark carried through business cards, tasting invitations, postcards, trifolds, banners, a step and repeat and a four sided trade show table cover.

Weddings and Events

Booked for the Big Day

From the ceremony to the sparkler send off, AV Gourmet became part of the day. Bridal shows, booking platform profiles and tastings fed a steady calendar of weddings, corporate events and private parties.

What We Managed

Brand to Booking

BrandLogo design, identity and the style guide
Menus and PrintMenus, invitations, postcards, trifolds, flyers and a presentation folder
WebWebsite design built around weddings, corporate and social events
Events and ShowsEvent design, trade show booths, banners and table covers
Booking PlatformsSet up and ongoing management of wedding and live event booking accounts
PromotionSocial media, email templates and print ads

Impact Summary

From Great Food to a Booked Calendar

AV Gourmet went from a talented kitchen to a fine catering brand couples recognize: a luxury identity, menus and print that sell, a website and booking profiles that bring in inquiries, and event design that keeps guests talking. Brides came in for tastings and left with a date on the calendar.

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