Amazon plans to eliminate the hassles of online shopping by launching Prime Wardrobe, a program that has social media agencies and fashion brands speculating about the future of Amazon e-commerce.
For many customers, buying clothing online isn’t worth the inconvenience. If an article of clothing doesn’t fit, the customer typically has to either pay money to ship it […]
Selling your clothes or accessories online is very different from selling in store. Your customers aren’t able to feel the clothes, try them on, or admire the layout of the store.
But there are other creative ways to ensure success, all from online! Here are some tips to help get your Fashion Marketing started.
1. Images Are […]
American Apparel, the company best known for its provocative advertisements and made-in-America products, filed for bankruptcy on Monday November 14, 2016. This marks the second time in just 13 months the retailer has filed for bankruptcy protection. Gildan Activewear, a Canadian-based clothing manufacturer, has since purchased the intellectual property rights for $66 million. Gildan has […]
The key to creating a successful logo is to ensure that it is recognizable as a symbol on its own.
The five companies listed below have created successful logo designs, brand recognition, and a luxurious brand image.
1. Chanel is easily considered one of the most renowned luxury fashion brands, maintaining a pristine brand image. There are various […]
Our Fashion Marketing Los Angeles representatives announce Aeropostale’s crisis.
Aeropostale Filing For Bankruptcy
Today, Aeropostale, the popular teen retail store, filed for bankruptcy. For the past thirteen fiscal quarters Aeropostale has loss money. The debt accrued by Aeropostale is a hefty 390 million. The money that the company has secured is 160 million, while the assets listed […]
According to Los Angeles Fashion Marketing specialists, in order to be successful in fashion marketing in Los Angeles it is important to understand how to optimize and expand your marketing content.
Being able to keep up with the fast pace world around you is crucial to your success and the success of your business. Understanding and […]
Our Fashion Marketing team in Los Angeles believes that the stars of Shark Tank’s expertise can help women starting a business.
Lori Greiner, inventor, entrepreneur, “Queen of QVC”, co-star of ABC’s hit show Shark Tank has five great tips for female entrepreneurs.
1. Don’t Devalue Yourself
Greiner believes that many women are insecure when creating a business to one […]
According to our fashion marketing team in Los Angeles, The Armani Group has just announced that it will cease production of garments utilizing animal fur starting with 2016’s fall collection.
Fur’s use as a fabric is an incredibly divisive decision that garners much debate within the fashion industry. PETA, America’s preeminent animal rights organization, is celebrating […]