Attracting Millennials Through Influencer Marketing

In a world full of an overexposure of digital content, some companies feel hopeless that their message is not reaching one of the biggest markets (millennials). Learning how to utilize fashion influencer marketing will help companies make their messages meaningful and memorable.

Using fashion influencer marketing is a game changer for most fashion firms. The fashion industry is extremely competitive, and influencers came make some brands stand out and others crumble into oblivion. Learn the tips that experts use to execute a successful influencer strategy.

Do they Compliment Your Brand?

Many brands struggle with choosing an influencer that best represents who they are. If the influencer is not the right fit, millennials will write you off if the relationship is insincere. Before beginning your fashion influencer marketing strategy ask yourself three questions.  Who is your audience? Does the partnership make sense? Will the partnership seem authentic?

fashion influencer marketing

Size Does Not Always Matter

Many companies believe that the key to success in fashion influencer marketing is hiring the most expensive and famous influencer. However, this may clash with the message your brand is trying to convey to millennials. In other words, if your brand is smaller, consumers will be intimidated by an overwhelming influencer. A few components to keep in mind is:

  • Does the influencer love the brand?
  • What is the compensation? (coupon codes, merchandise, monetary compensation)?
  • What will make them work with you?

What’s the Game Plan?

Once a firm hires an influencer, they need to design a game plan. Additionally, they need to determine concrete details for the implementation of their campaign. They will also need to consider how long the campaign will last, and the type of content the influencer will post. Another crucial element to keep in mind is what platforms the influencer will post your content on. Regardless of the content, these components need to be finalized. If you have all the details ready the campaign will be a success, if not the message will seem crowded and millennials will not care.

About Branding Los Angeles

Branding Los Angeles is a premier marketing agency that designs media plans to fit the needs of any company. This boutique firm specializes in fashion influencer marketing and makes sure to connect a brand to the right influencer to make genuine connections. This influencer relationship will not only generate authentic awareness for your brand but, will also assist you in acquiring more millennial followers. To learn more about this process, check out their website and follow them on Facebook and Twitter.

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About the Author: Branding LA

We are a leading multi-cultural strategic branding agency specializing in creating a brand’s digital footprint, innovative communication engagements, and comprehensive public affairs strategies.