1. Have a Compelling and Engaging Story
To be dubbed as a fashion influencer, the term goes far beyond virtual popularity. Influence is the ability to actually persuade people into taking action. While popular people have built trust with their community, they may not want to influence others into purchasing a product. As a solution for this, develop an engaging story for the influencer to share. Stories capture attention and emotion. While the fashion influencer may not be able to provide a personally compelling story, sharing one can make all the difference in the action taken by the audience. A story relevant to the audience, combined with the influencer’s trust and authority will result in effective marketing.