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Chargers Logo Design Causes Huge Backlash
A crucial aspect of any company’s success is its ability to differentiate itself from its competitors. Logo designs are an essential part of creating a unique brand. In a recent turn of events, the Chargers [...]
How Does Google’s New Popup Algorithm Affect Businesses?
At the beginning of 2017, Google announced that it will begin to penalize web pages that utilize popup ads. The new development has come as an attempt by Google to enhance the user experience when [...]
Closed For Businsess: Marketing In The Digital Age
As we enter into the New Year, some of us are having a rough start. The department store giant, Macy’s, will be closing down 68 of its stores across the country, leaving thousands of people [...]
How Beats Electronics Expanded Their Brand
Young Audio Equipment Company Used Celebrities to Expand its Brand Beats Electronics is a great example of using celebrity influence to market a product. Founded by Dr. Dre and Jimmy Iovine, Beats by Dr. Dre [...]
Twitter and Airbnb CEOs Reach Out to Users
Twitter and Airbnb Reach Out to User to Improve their Companies in 2017 Companies are always looking for new marketing strategies to improve their visibility. Marketing firms focus on looking for innovative ideas that will increase user advocacy for [...]
Amazon To Open Grocery Stores
In the next two years cities like Seattle, Miami, New York, Las Vegas, and the Bay Area will start seeing Amazon groceries stores. Amazon is planning a 20-store pilot to launch their chain of grocery [...]
McDonald’s Quietly Dismantles “Create Your Taste”
McDonald’s has quietly ended their “Create your taste” kiosk. Instead, they are replacing it with a much simpler version that is more suitable to their core customer base. This replacement will be known as "Signature [...]
6 Tips for Fashion Marketing Online
Selling your clothes or accessories online is very different from selling in store. Your customers aren’t able to feel the clothes, try them on, or admire the layout of the store. But there are other [...]
American Apparel Files For Second Bankruptcy
American Apparel, the company best known for its provocative advertisements and made-in-America products, filed for bankruptcy on Monday November 14, 2016. This marks the second time in just 13 months the retailer has filed for [...]
Uber Wants To Make Your Life Easier
Uber has never identified itself as a transportation app, which is what they have long been associated as. They have called themselves a technology and logistics provider. With the launch of the redesigned app they [...]
Snapchat Update Allows Users to Alter Reality
On Tuesday, November 8th, Snapchat released an update to iOS and Android that allowed users to modify the reality around them. Previously, Snapchat filters were used on the rear-facing camera to recognize facial features and [...]
Top-5 Logos With Hidden Meanings
Developing a company logo is a vital piece of the business plan. However, creating one that makes you stand out and attracts clients can be a difficult task. Here is a list of famous company [...]
