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You Probably Didn’t Know Social Media is Crucial for Small Businesses
With nearly 50 percent of consumers using social media as a primary tool for making online purchases, small business owners can no longer ignore the increasing importance of these platforms for growing and sustaining their [...]
Is Google Glass going to fail? Google X Lab Responds
Google Glass was described as the “poster child” for privacy issues by Dr. Astro Teller, director of Google’s secret X lab, when he spoke at South By Southwest Interactive Festival in Austin, Texas. Google Glass [...]
Microsoft Kills Internet Explorer
Did somebody say Internet Explorer is finally dead? Well, sort of. For some time, Microsoft gave hints Internet Explorer would be receiving the axe, but today it has been confirmed a name change and rebranding [...]
Celebrities Take Marketing Push for Fruits and Vegetables
We’ve all seen our favorite celebrities marketing everything from shampoo to running shoes in television commercials, but will this same premise work for the likes of broccoli or cauliflower? If the Partnership for a Healthier [...]
10 Shocking Facts about Instagram
Instagram is not even five years old yet, and already it is considered a major player in the world of social media marketing. A recent report released by the Pew Research Center indicates Instagram ranking [...]
Sports illustrated Takes New Branding Approach with Plus Size-Model
The first plus-sized model to be featured in the 2015 Sports Illustrated annual swimsuit issue is making history. Sports Illustrated has always been known to take charge in fashion marketing with their bold statements of [...]
Pepsi Max Takes Branding to the Max in this New Marketing Ad
Following in the footsteps of other, more artistic innovators in branding strategies, Pepsi MAX recently decided to launch its own version of “commercial art.” The project was overseen by the world-class filmmaker, Harriman Steel of [...]
The Best Logo Design Changes Throughout The Years
Every year we witness many companies trying to improve their branding and marketing strategies by redesigning their corporate logos. Here are four of the best new logo design changes throughout the years that really attracted [...]
New Facebook Features for Pages in 2015
Twitter is not the only one battling with Facebook over worldwide dominance of news distribution. For well over a year now, Facebook has been cracking down on the “bait-and-switch” tactics used by many non-ad promotional [...]
iPhone 6 Launches Cause App Marketing Costs to Soar
The recent releases of both the iPhone 6 and iPhone 6 Plus along with the new Apple iOS 8 operating system have led to a huge increase in demand for expert and reliable mobile app [...]
Spa Marketing Checklist: 5 Marketing Tips That Work
When it comes to the highly competitive nature of the day spa industry, innovative marketing strategies can make all the difference in the world. In a business that is well known for its rather drastic [...]
Google Rewarding Website Owners with Mobile-Friendly Search Label
Google has officially launched their new mobile friendly label, a new update to their search engine algorithms which helps users more easily determine which sites are mobile-friendly. After several months of testing and retesting, the [...]
