Logo Design is not a simple task to complete. Crafting a brand’s visual identity is very crucial when designing a logo; you can’t just place a name and calling it a day. We now live in a word where even babies can identify the McDonald’s logo before knowing their ABC’s.
The first impression will always be made by the company’s logo. It will immediately tell the customer if the product is worth to purchase, if the brand looks good and if the attitude of the product is worthy to get to know.
To those who are in the search for their logo or think it’s time to re-brand the company’s orginal logo, Branding Los Angeles is here to help provide tips you’ll need to succeed to create your own logo design.
1. Make it Rememberable
A logo needs to be different than anything else out there in the market. A logo helps differentiate a brand from its competitors. It’s important to think creatively and create something the brands the identity of the company.
2. Make it Understandable
A logo introduces the brand. It must be understandable to reach a wide audience. Start by creating a mood board with imagery of your brands theme to get the ideas flowing on what story you want to tell with it. Consider what you want the customer to be focused when seeing your logo for the first time. Of course, the most important of all is know what your logo means.
3. Make it Colorful (or not)
A logo with a ton of colors can seem cool or obnoxious. It all comes down to the brand’s personality and look when choosing the colors to your logo. Every color translates a meaning and a sense of feeling to us. Find out the meanings of each color and base your brands story off of it.
4. Make it Simple on Text Type
A logo is a trademark and a symbol. Certain companies like, Starbucks, Coca-Cola and IBM stick with logotype. Brands like McDonalds, Apple and Microsoft stick with imagery. When going with a typeface consider utilizing all the space necessary and keep it easy to read.
A logo will appear everywhere in the digital age we live in today, which means it must be readable on all platforms. It must be seen on apps, avatars and icons. It is also important for it to go from digital to print. Adidas is a great example of the variety of logos they use for different platforms.
If designing your own logo is not for you Branding Los Angeles is here to help bring your brand’s vision to life. Contact us today: (310) 479-6444