WHEN YOU SHOULD REVISIT YOUR STRATEGIC MARKETING PLAN
It is important to know and understand that at some point, you will need to revisit your strategic marketing plan. All too often, many companies fail to update their marketing strategy and tactics, resulting in stale and lost opportunities. Therefore, revisiting your marketing strategy is extremely important to maintain your goals, as well as achieve new ones. With that being said, your strategy and goals can become stale over time so be sure to revisit your strategy.
Now, you are probably wondering, “When should I revisit my marketing strategy?” Here are some key factors to know that it may be a good time to do so:
IT’S PAST ITS EXPIRATION DATE
One way to determine if it’s time to revisit your marketing strategy is if it’s older than 2-3 years. Generally, any marketing strategy that is about 2-3 years old means that it is likely time for a refresh. This is because in this day and age, there are always new advancements and developments in the world of marketing. In addition, there are so many different components of a marketing strategy, so ensuring that it is fresh and updated will give you peace of mind knowing you’re doing everything possible to keep things modernized.
Ideally, you should revisit your marketing strategy every 6 – 12 months to ensure that it is currently aligned with your values and business strategy as a whole. This way, you can be sure that you are capitalizing on emerging opportunities, as well as maintaining your current ones.