In the fashion industry, presentation is everything. A fashion brand’s logo is their first impression and will be used for their fashion marketing.
We at Branding Los Angeles have analyzed the logos of five major fashion brands to elevate your fashion logo design. Keep these tips in mind when creating a fashion logo.
Keep the logo distinct from others! Gucci accomplishes their widespread recognition from the large spacing and a high-end style font. In addition to their font, Gucci also utilizes a symbol. Their interlocking symbol is powerful and iconic. A fashion logo design company can help advise fashion brands if a symbol would be beneficial to their fashion logo design.
Remember what the brand stands for. A core value of Burberry’s brand is the fact that they are British based. The knight shows off their patriotic identity. Burberry has also never changed their logo to keep themselves timeless and consistent.
Pay attention to details. Prada’s logo may seem simple to some, but its small details make it distinct. The sharp lines are fashion forward while the small flick in the ‘R’ make this fashion logo design stand out.
Simplicity goes a long way. Cartier’s logo is timeless and elegant, thanks to the script. Their script is legible and gives off a personal feel. This straightforward design is sophisticated and an accurate reflection of the brand.
Be Timeless. Armani’s logo is both strong and elegant. The font’s thin and thick lines have combined to create its own unique style. Armani’s logo has become recognizable and has stood the test of time despite changing trends.