Benefits of A Graphic Design Firm vs. Freelancer

If you have a business, there will be some point in time when you will have to hire a graphic designer. But finding the right graphic designer for your business is not always as simple as it sounds, given that there are many different options to choose from. In this blog, we will discuss the benefits of working with a graphic design team or expert, as well as some helpful tips in finding the right solution for your business.

But before we go further into how to hire the right graphic designer, it is important to know and understand the different options available. For instance, are you considering hiring a freelancer, in-house graphic designer, or agency?

There are many different pros and cons to each and we will discuss some things that you should consider before jumping into anything.


An in-house graphic designer is a professional that works for your business only. They are essentially your own employee, as opposed to someone who works for an agency or a freelancer that works with multiple businesses. 

The benefits of having an in-house graphic designer is that he or she will always be available to you and should understand your brand extensively. However, some of the cons of working with an in-house graphic designer is that he or she will need to be paid even if they do not have any work that needs to be done. This is because as an in-house graphic designer, their work is very specific and essentially the only thing they will specialize in for your business. Additionally, if their workload becomes too overwhelming, they will have a capacity as he or she will be the only in-house graphic designer for your business.

Designer - Branding Los Angeles


A freelance graphic designer is a professional who is hired on a project-to-project basis. The great thing about this is that they can be hired whenever you need a design project done. 

However, some of the cons of working with a freelance graphic designer is that he or she will not be as familiar with your brand. Therefore, you will have to spend more time training him or her in order for the designer to understand your brand and goals. Additionally, a freelance designer won’t always be available for meetings or last-minute needs, as they have a less flexible schedule. Another disadvantage of working with a freelance graphic designer is that it takes time to find the right one, as there are countless freelancer designers out there that are not as advanced and claim to have a certain level of skill that does not reflect in their work.

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A graphic design firm is a company that has multiple experts that specialize in graphic design. There are many benefits that come with hiring a good graphic design firm, as they have the skills, resources, and experience to ensure that your needs are met. Generally, good graphic design firms are reputable and have a unique amount of tools that they can utilize to ensure that your graphic designs are one-of-a-kind. When finding the right graphic design firm, it can take you a long way.

Many people may worry that a graphic design firm is more costly compared to a freelancer designer. But ultimately, working with an experienced graphic design firm can save you time and money in the long run. You definitely will not be compromising the quality of the design when choosing a top-notch design firm.

For instance, the team at Branding Los Angeles has years of experience specializing in a wide range of graphic design projects. They work closely with clients to understand their brand and goals in order to ensure optimal results. Working with a design firm is much more reliable. When you hire a design firm, they will work with you to ensure that they know the ins and outs of your brand and style – and over time, that will certainly improve. Therefore, you won’t have to spend a lot of time and effort familiarizing them with your brand, goals, etc.

If you would like to learn more about the team and experience the benefits of hiring a graphic design firm, contact Branding Los Angeles.


If you would like to grow your brand, then it is a good idea to consider hiring a graphic design firm that has the skills, resources, and experience to deliver the best possible results. Finding the right graphic design firm isn’t always a straightforward process, so here are some tips when hiring a graphic designer:

Creative Team - Branding Los Angeles
  • Communicate your needs: Once you have found the right graphic designer for your business, make sure that you thoroughly communicate the framework of the project and what you’re looking for. It is also important to discuss a timeline of when you wish to have your project done.
  • Look out for red flags: Another important thing to remember is to look out for any red flags. Some examples are:
    • The designer takes days to respond
    • The designer fails to provide references or samples

Generally, if you don’t feel comfortable with the designer, then it is worth looking for someone else who makes you feel good about your decision.

Branding Los Angeles - Design Business
  • Negotiate pricing: When it comes to negotiating a fair price, be sure that the designer you are going to hire has shown you proof of their work, as well references. Keep in mind that pricing is not a one-size-fits all answer. This is because pricing can vary depending on the complexity of the project, the designer’s level of experience, competitive rates in the market, and more.

When it comes to graphic design, it is certainly not something that you want to cut corners on. This is because when it comes to your business, you want to make sure that the quality of work is top-notch and that you are happy with the final design.


If you are ready to find the right graphic designer, then it is well worth checking out Branding Los Angeles. The team at Branding Los Angeles has the skills and experience to provide their clients with unmatched results. They will work closely with you to understand your brand, conduct research in your market, and create something that is unique, eye-catching, and memorable. If you are ready to start your design process, then it is worth going with a reputable design firm that you can rely on.

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About the Author: Branding LA

We are a leading multi-cultural strategic branding agency specializing in creating a brand’s digital footprint, innovative communication engagements, and comprehensive public affairs strategies.