A brand is a name, design, symbol, or term that is created to help identify your service or product. The characteristics of your brand are meant to be distinctive, setting you apart from other sellers. There may be times when you may not feel as confident in your brand and the message it gives. This is where refreshing your brand may now be critical to your future success. However, before getting into a brand refresh, it is important to understand the difference between that and rebranding.
BRAND REFRESH VS. REBRAND
A branding refresh is done to update and build upon your existing brand structure. Instead of doing a complete overhaul of your brand, it involves small tweaks, such as updating visual elements or small changes in your messaging, or other differentiators. On the other hand, a rebrand is very different. A rebrand is much more extensive, as it involves removing the existing structure of the brand and essentially starting from scratch. With that being said, if you are considering refreshing your brand, then this article will be extremely helpful.
Are You Brand Blind?
Have you ever heard of going ‘brand blind?’ Surprisingly, it is more common than you think. The reason is because you are your brand–it’s what you know and it’s what you worked so hard to establish. Because of this, it isn’t always obvious when your brand may need a little updating. Therefore, it is important to see what other brands are doing to ensure that your name, design, symbol, and other differentiating factors are up to date, relevant, and eye-catching.
Refreshing Your Brand
Think of a brand refresh as a personal makeover, like when you get a new haircut, a fresh new outfit, or even a new handbag. These specific updates are enough to transform your look and your presence as a whole. Now with branding, when you update your name, design, symbol, or term, it works in the same way.
Refreshing your brand can benefit your company in a number of ways and will help improve the way your business is perceived by others. Whether you’re looking to bring more energy to your brand, or to ensure that your branding stays relevant, or expand your reach, refreshing your brand can certainly do wonders.