Medical marketing has become essential to the growth of companies for medical facilities.
In fact, research shows that 72% of online users have searched for health information in the past year. As a well-known medical marketing agency, it is our duty to give you 4 secrets that will help you improve your game in the medical industry.
Today’s online health seekers typically use search engines like Google, Yahoo, and Bing. These search engines rank their search results based on two things: Relevancy and Authority. In order to rank high on search engines, you have to create meaningful content that gets found and shared by internet users.
2. Engage With Social Media Followers
Research studies show that 41% of people choose their health care provider based on their social media presence. By creating informative content and replying to questions followers have, potential patients will be able to identify whether or not your medical practice is helpful.
Paid advertising, also known as Pay-Per-Click, comes in handy for medical practices that have no time to be active on social media or create content. Paid advertising also works great if you just simply want to reach more online users.
Social media isn’t the only way you can communicate with your patients. Implement an email marketing campaign to inform your patients about any health news or events they should know about. Email marketing campaigns give you a chance to reach out to individuals who are not active on social media.
Branding Los Angeles, a marketing agency with many years of experience, is helping medical practices improve their online presence. As a top medical marketing agency, Branding Los Angeles strives to offer the best medical marketing services to all medical facilities in the Los Angeles area.