RESEARCH YOUR COMPETITION
You should also visit your competitors’ websites regularly to check out what they are doing differently that you could potentially include on your website. Beyond that, there is always something new you can learn from your competition but be sure to not copy everything from their website. The purpose of researching your competition should be to improve, not to copy.
While digital marketing is imperative to your overall marketing strategy, traditional advertising can also be helpful. Your website can benefit from magazines, billboards, TV and radio advertising, and more.
Having a strong name and brand for your medspa is vital. Therefore, be sure that the name of your business is relative to your services. It is also important that the name is easily recognizable and professional. After all, the med spa industry is about aesthetics so you want everything to look professional and aesthetically pleasing, including your website, logo, theme, etc.