Restaurant marketing in Los Angeles is continually evolving making it necessary for you to have a trusted Marketing Agency like Branding Los Angeles to help grow your brand and business.

How is Facebook Doing This?

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Facebook officially announced the new feature that aids users in ordering food from local eateries directly from its app. Rather than competing directly with the plethora of food ordering services in the market today, they have chosen to partner with top players in the industry including ChowNow, Olo, Zuppler, Slice, EatStreet, and Delivery.com. By working directly with chains like Papa John’s, TGI Fridays, Jack in the Box, and Chipotle just to name a few, Facebook is creating a formidable service for its users.

Where Can This Be Found in The App?

The new “Order Food” feature is in the Explore menu on the app. This will allow users to browse through restaurants around them and order the food of their choice. Whether you are in the mood for delivery or take-out the new feature allows you to do both. You can either use your existing Delivery.com login or sign up for free through the Facebook app. The ability to read friend’s reviews about the restaurants that interest you will help with your decision making.

Why is Facebook Doing This?

This new feature had been in testing for a year while Facebook was adding new partners and improving its functionality. This will not be a direct revenue driver for the company as it won’t charge users any fees or share any of the profits that the vendors will get. However, this will serve its purpose in keeping users in the app for longer periods of time. It is now available for all users in the US on Android, iOS and desktop mediums.

About Branding Los Angeles

At Branding Los Angeles, we pride ourselves in specializing in restaurant marketing in Los Angeles. We understand the importance of having a cohesive message to grow your brand and build loyalty amongst your customer base. Make sure to follow us on Twitter and Instagram to keep up with the latest trends and stay current with marketing tips.