Pepsi Max Takes Branding to the Max in this New Marketing Ad

Following in the footsteps of other, more artistic innovators in branding strategies, Pepsi MAX recently decided to launch its own version of “commercial art.” The project was overseen by the world-class filmmaker, Harriman Steel of London, England, and included a massive room filled with tiny white Ping-Pong balls resting on inactivated mousetraps in a standard [...]