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Dove Ad Under Online Advertising Trend Backlash

Dove lands on the wrong side of online advertising trends.
Over the weekend, Dove received backlash for an online controversial ad that is being called racist. The ad has since been taken down and Dove has issued an apology, but with the #BoycottDove trending through the weekend you can expect their sales to take a significant […]

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How Dove Is Changing Marketing In The Beauty Industry

Dove continues their “Real Beauty” marketing campaign in a new ad using heart monitors to measure beauty.
The video is stationed in a warehouse with one chair and one screen. Different men are seated in the chair while they are attached to heart monitors. Photos of stereotypically beautiful women are shown on the screen and the […]