Dove continues their “Real Beauty” marketing campaign in a new ad using heart monitors to measure beauty.
The video is stationed in a warehouse with one chair and one screen. Different men are seated in the chair while they are attached to heart monitors. Photos of stereotypically beautiful women are shown on the screen and the men’s heart rates are measured. As the pictures change, the heart rates stay stagnant. But when the screen flashes pictures of family members, the monitor shows their heart rates increasing.