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How Beats Electronics Expanded Their Brand

Young Audio Equipment Company Used Celebrities to Expand its Brand
Beats Electronics is a great example of using celebrity influence to market a product. Founded by Dr. Dre and Jimmy Iovine, Beats by Dr. Dre became instantly popular. High quality audio enthusiasts find the quality of Beats debatable but this fails to diminish their popularity. Fans […]

James Corden Is Outrageous and Funny in Apple Music’s New Commercial

There are endless marketing strategies and commercial ideas created to target different audiences around the globe.
The approach varies on the outcome a specific company or brand is striving to attain. In this particular ad, Apple means to create a light-hearted and enjoyable experience for viewers. Additionally, Apple’s main goal is to inform users of the […]