White Doves Home Care is a non-medical homecare service located in Glendale, CA that serves all of Southern California. Their care providers help the elderly with day-to-day tasks and activities in the comfort of their own homes. They specialize in care for those who suffer from dementia, Alzheimer’s and weakened physical conditions. Their belief is that no one deserves to be alone, so it is their caregivers’ mission to service their clients with the utmost joy and affection.
Location: 988 Calle Canta Street, Glendale, CA 91208
The Client wanted to revamp their logo so that it better represented their brand and they needed a website to be created that would streamline their business operations.
After meeting with this client, we understood that their business sector is a niche and we were able to come up with a marketing strategy that would be successful for them. We started by designing a new logo that would be a symbol of the brand and bring awareness to the local community. We designed and launched a website for them that would attract more traffic and bring in new customers. We also created original content for all pages of their website and fully optimized every page by using specific target key words, allowing it to be ranked and indexed by Google. In order to better serve their customers, we programmed various forms and PDF’s into their site that could be accessed at any time of the day.
Through this marketing campaign, White Doves Home Care was able to compete in an industry that is dominated by a few big businesses.