Medical Marketing Tips For Medical Entrepreneurs
Even the medical profession has to now employ successful online medical marketing strategies in combination with effective web design in order to remain competitive in the marketplace.
Medical facilities are very much like the average, local small business owner. We are all dependent upon a very select and limited number of people in our surrounding communities to drive our revenues. And effective medical website design is going to be how new customers form their very first opinions of your individual medical practice.
Old websites give the wrong impression.
Outdated or confusing web design may lead consumers to believe that your equipment and medical expertise is also outdated or obsolete. You want a high quality website that is very easy for your patients to maneuver while also portraying your profession and individual practice in the best possible light. Effective online marketing includes choosing the proper graphics and color that reflect your company brand. Branding Los Angeles knows how to design and build a medical website that will get noticed by the search engines and attract large numbers of new clients.
Imagery and videos
Search engines like Google, Yahoo and Bing love images and videos. Why? Because the average consumer is 75% more likely to click on a link in the search engine results if there is a picture or video next to it. And with more “clicks” comes more new patients.
But posting these pictures into a creative web design is not enough. The search engines will have no way of knowing what the picture is about without the proper tagging and coding techniques.
Branding Los Angeles will not only include the proper images and videos to make your online marketing strategies most effective in attracting new clients, but we will also code them properly to get your website into the top page rankings of the Google, Yahoo, and Bing Search Engines at the same time, boosting your online brand name visibility to higher and higher levels.