There are several types of content on Instagram:
Images: You can upload an image from your camera roll or take a fresh pic using the app as the camera. Then, you can apply a selection of filters to make even an amateur shot look sleek, stylish, and professional.
Videos: In-feed Instagram videos will appear on your profile and in your follower’s feeds. They can last up to 60 seconds each.
Reels: Reels are a fun experimental feature that allow you to mix images, text, audio, filters, and more. They can last up to 30 seconds each.
IGTV: “Instagram TV” consists of longform video content – up to 15 minutes if posted from a mobile device and a full hour when posted through the Instagram website.
Carousels: This feature allows users to create slideshows of up to ten images, facilitating some fun and interesting experiments in storytelling.
Stories: Stories are video clips are up-to-15-second clips that self-destruct after 24 hours, similar to the sort of functionality made famous by Snapchat. Because of their impermanence, Stories from popular accounts tend to generate a lot of engagement.
Lives and Rooms: This feature allows you to stream live video, to one other person (“Lives”) or a group of people (“Rooms.”) This is useful for covering breaking news or events, or just creating a special experience for your followers.
Direct Messages: There are various ways to direct-message other Instagram users, either one-on-one or in a rolling group chat.
Instagram Shop: Commercial Instagram users can create virtual storefronts using Instagram shop, which takes a lot of the work out of selling goods and services on Instagram.
Guides: You can use Instagram Guides to share knowledge and information, or to persuade your followers to take action.