Instagram stories are so popular since it’s so customizable and personalized. Users are able to type in different fonts, add stickers, music, and gifs. Be creative and post stories around your restaurant! You don’t want to load your Instagram stories with too much text. You should be taking pictures and/or videos and giving your followers an inside look of your restaurant. This includes creating short tutorials of how your food is made, pictures of any meal offerings you provide, or giving insight to any unique tasks that running a restaurant entails.