Learn To Navigate Social Media
Federal restrictions have made it hard for a cannabis advertising agency or business to properly market their products on social media. Sites like Facebook and Youtube routinely censor cannabis-based pages and ads. That said, content marketing is gaining steam for cannabis marketers. The important thing for the content isn’t to just show cannabis-related content, but to teach those unfamiliar with cannabis.
Cannabis is only recreationally legal in 10 states and medically legal in 33. Because of this, marketers must be aware of where to focus their campaigns. It doesn’t make sense to market a product in a state that hasn’t legalized cannabis. It is also important to work in areas where cannabis is legal to avoid the problem of having to ship cannabis across state lines to partners or content creators.