3. Competitive Advantage
While the booming popularity of digital wallets are undeniable, it is important to note that it is still a relatively new technology. There are still a majority of retailers that do not provide the option for digital wallet transactions. Therefore, by simply adding the option for smartphone payments your company will receive a competitive advantage.
This payment method is an innovative approach that is redefining how customers buy in-store. The use of Amazon Pay is beneficial to both the customer and the business. However, it is worth considering whether your industry is well-suited for digital wallet transaction. Experiment with what works, and what does not, and make adjustments.