Save the Heartbeat is a non-profit organization that fights to improve the lives of those that are born with congenital heart disease (CHD). CHD is the most common birth defect worldwide and affects nearly one in every 100 babies born. They strive to raise funds that assist in increasing awareness, improving quality of life and […]
Trends in digital marketing have ushered in a new era for the way companies are doing their marketing. However, at the core of any successful marketing campaign still exists the same guiding principles, visibility, engagement, and loyalty.
Here are the top 10 marketing trends that our specialists have predicted for 2017
Customer Experience Will Be Paramount
A crucial aspect of any company’s success is its ability to differentiate itself from its competitors. Logo designs are an essential part of creating a unique brand.
In a recent turn of events, the Chargers announced their departure from the city of San Diego and stated that they will be returning to the league as the […]
At the beginning of 2017, Google announced that it will begin to penalize web pages that utilize popup ads.
The new development has come as an attempt by Google to enhance the user experience when utilizing the Google search engine. Popups were seen by many as a nuisance and something that slowed down the search process.
Young Audio Equipment Company Used Celebrities to Expand its Brand
Beats Electronics is a great example of using celebrity influence to market a product. Founded by Dr. Dre and Jimmy Iovine, Beats by Dr. Dre became instantly popular. High quality audio enthusiasts find the quality of Beats debatable but this fails to diminish their popularity. Fans […]
Twitter and Airbnb Reach Out to User to Improve their Companies in 2017
Companies are always looking for new marketing strategies to improve their visibility. Marketing firms focus on looking for innovative ideas that will increase user advocacy for a service or company. Brian Chesky, CEO of Airbnb, reached out to the Twitter community and requested feedback for his company. Chesky […]
McDonald’s has quietly ended their “Create your taste” kiosk. Instead, they are replacing it with a much simpler version that is more suitable to their core customer base. This replacement will be known as “Signature Crafted Recipes.” Restaurant Marketing Los Angeles
What Was “Create You Taste”
Customers that wanted a more customized burger had the option of using […]
American Apparel, the company best known for its provocative advertisements and made-in-America products, filed for bankruptcy on Monday November 14, 2016. This marks the second time in just 13 months the retailer has filed for bankruptcy protection. Gildan Activewear, a Canadian-based clothing manufacturer, has since purchased the intellectual property rights for $66 million. Gildan has […]