Which Video Streaming Giant Has the Best Logo?

For those of you that are familiar with marketing, it’s no surprise that a company’s logo design can play a big role in how they are perceived.  A good logo is important for so many reasons, the first being that it is the representation of your company and will likely be the first thing people see when they look you up on Google (who has an iconic logo by the way).  We will discuss the logo design of these video streaming giants and rank them from worst to best.

#4 Netflix

We hate to say it, but Netflix’s new app logo is just not cutting it for us.  They recently replaced their well-known red and white colors with this new design.  This move was likely done to do some rebranding and get more buzz going about the streaming service but the new logo lacks that WOW factor.

logo design los angeles
logo design los angeles


HBO Go has joined the digital age and began streaming all of their shows through two platforms: HBO Go and HBO Now.  HBO Go is a free app for those that pay for their services through a cable provider.  HBO Now comes with everything Go has to offer, but a monthly fee is comes along with it.  Their streaming app’s logo design lands them in third place.

#2 Hulu

Hulu has become one of the most used streaming services over the last few years and we think their awesome logo might have something to do with it.  The design is simplistic, yet it captures your attention with the unique font that spells out their name boldly.  The bright green background also pulls viewers in.

logo design los angeles
logo design los angeles

#1 Amazon Video

Our hats off to Amazon for nailing the logo design game.  We love that they utilized their existing logo for their streaming app.  This gives the company a uniform image whenever their customers come across their image and that’s a huge advantage from a branding standpoint.

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We are a leading multi-cultural strategic branding agency specializing in creating a brand’s digital footprint, innovative communication engagements, and comprehensive public affairs strategies.