Now, let’s discuss brand identity a little further. A brand identity should epitomize your business’s values, communication strategy, and the message that you hope to convey to customers. Think of it as your company’s unique personality. As a result, this should be consistent all throughout your company’s presence. From graphic design choices, to campaigns, to written content, and more.
TARGET SPECIFIC LOCATIONS
Los Angeles is huge. There are various cities within Los Angeles County. Think about it – West Hollywood, Silver Lake, Santa Monica, Koreatown, and Beverly Hills are just a few of the cities within Los Angeles County and they are all completely different. Each location has its own unique personality.
So when you begin your marketing strategy, be sure to keep that in mind as you will need to focus on certain locations, which are relevant to your campaigns, storefront, and more. Be sure to tailor your campaigns to specific locations that you wish to target.