Evaluate Where Money Is Spent
It is important to see where your money is going to and where exactly you are spending it. Once you figure out the numbers and how much you are spending, then you can evaluate if you are spending properly or if you are able to cut costs in certain areas. In order to compete with other businesses, you need to be efficient and have a productive spending model.
If you can be more efficient while spending less, you will get a leg up on the competition. You need to keep a high level of quality while cutting as many costs as you can. You may need to work a bit harder at some things yourself in order to cut said costs.
Use Current Market Trends
Part of being successful in any business is staying ahead of the curve with forecasting marketing trends and using them to your advantage. If you spend the time now during the pandemic forecasting future market trends and positioning your business to be ready for that, then you will be in very good shape once the pandemic is over giving you an advantage. You can also evaluate how operations are going right now from working remotely and see if this will work in the future or if there are things you can do to make it better.
Evaluate Your Competition
There is a lot that can be learned right now from studying businesses in your industry and seeing why they are either failing or succeeding. Look at the ones that are failing and see what they did wrong and learn from their mistakes. Make sure your business is then positioned to not make these mistakes. It is also important to look at the businesses that are succeeding right now and study what they have been doing. Maybe, there are some strategies that you see that you can implement into your own business to promote more productivity.