Look for #ad or #sponsored on influencer’s post.
The Federal Trade Commission made it mandatory for all the influencers to include #ad or #sponsored for a paid post. This shows transparency to the followers and also reduces influencers liability in case anything goes down.
In the case of Fyre, many of the influencers promoting Fyre did not include #ad or #sponsored and ended up facing lawsuits.
Influencers can make AND break your event
Just how influencers created the buzz before the event, other influencers highlighted event breakdown on social media by tweeting packaged bread, cheese, and salad for dinner.
The single tweet gained 1.7k retweets within no time.