McFarland, founder of Fyre Festival said,”more footage, the better”. The Fyre festival was heavily promoted on social media by 400+ influencers, including Kendall Jenner (#KJONFYRE). Kendall got paid $250K while rest of the influencers were paid $20,000 minimum. Influencer marketing is an incredible way to persuade followers and bring them on board. However, this can only be successful if influencers are honest and ethical towards their followers.
We at Branding Los Angeles, one of the leading marketing companies in Los Angeles, is here to shed light on the lessons learned from influencers during FYRE.