1. WordPress unleashes your creativity
WordPress allows you to be creative and think outside the box, whereas Shopify does not. With Shopify you are limited in the type of content you can share and the format in which it can be presented on your website. WordPress offers a wide variety of templates and designs, software integrations and plug-ins, and content options for all skill levels. Using WordPress gives you creative control to sell, educate, or simply use your website to showcase yourself and your business in whichever way you choose.
2. You are in control when using WordPress
When developing and running your website through WordPress, you are the host owner, which is not the case when using Shopify. Being the host owner provides you full control and flexibility over your website and its content. This also gives your site the advantage in becoming more visible within Google searches. When you are able to control your custom, clean URL’s, you become an ideal website according to SEO (Search Engine Optimization) and Google. When you have a visible presence online, your website views, audience, and sales will increase- the ultimate end goal.
3. WordPress is cost-affordable
When using WordPress, you pay for what you want at a more affordable price compared to when using Shopify. There are four initial website features that you need to pay for right off the bat to get your WordPress site up and running: hosting, a template, e-commerce integration, and plugins. Some additional costs may include a WordPress maintenance service, additional charges per plugin, and a premium theme. The more advanced and content-rich you want your site to be, the more additional charges that will be added to your annual fees.
If you would like to learn more about creating the best website for your business, our team at Branding Los Angeles can help. Contact us today!