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Meet our Team
MEET OUR CEO
Ben Behrooz
Founder & CEO
Ben Behrooz is the Founder & CEO of Branding Los Angeles. He brings a dynamic, hard-working, strategic, and tenacious mind to his work, and he loves every second of it.
Simply put, Ben plans, creates, and optimizes local and national marketing campaigns, ranging from a citywide public-safety campaign to helping ambitious sole proprietors grow thriving businesses with multiple locations in and around Los Angeles. Over 15 years, he’s built Branding Los Angeles into a powerful, multicultural marketing agency providing award-winning services in:
- Strategic Branding
- Marketing and Communications
- Public Affairs Strategies
On a more spiritual level, Ben thinks of his work as “helping our clients find their voices.” He defines and builds their brands, cultivating and fine-tuning their messaging to create consistent and galvanizing brand personalities that resonate across as many channels as necessary to achieve his clients’ goals.
He’s also created his own holiday tradition. Every winter, he rallies Branding Los Angeles’s sphere of influence to “toy-raise” for the area children who need it the most. He is proud to live the American dream and humbled to be able to give smiles to children and families in need. He also uses this influence in other crucial areas, including the fair treatment of animals and human-rights issues.
As a result of his commitment to building sustainable and trusting relationships with everyone he works with, he’s able to create needed change, whether through an end-to-end campaign or sometimes just a quick phone call. The City of Los Angeles has recognized Ben for his support of local charities and consistent support of his community.
After graduating from UCLA, Ben began his entrepreneurial journey as a media innovator, supporting top companies such as Sony Music and Yahoo as they developed new pathways through an ever-changing ecosystem. His time at UCLA helped cystalize his passion for improving the quality of life in his community – as a mentor for others, a creator of new opportunities, and a champion of creativity, innovation, hard work, and excellence. As a Social Media Director with Truthdig, he discovered the power of dedicated activism and the joy of giving a voice to those with something to say.
That dedication, celebration, and appreciation infuse all his work, driving him to help his clients turn their dreams into tangible realities. READ MORE HERE.
MEET OUR CEO
Ben Behrooz
Founder & CEO
Ben Behrooz is the Founder & CEO of Branding Los Angeles. He brings a dynamic, hard-working, strategic, and tenacious mind to his work, and he loves every second of it.
Simply put, Ben plans, creates, and optimizes local and national marketing campaigns, ranging from a citywide public-safety campaign to helping ambitious sole proprietors grow thriving businesses with multiple locations in and around Los Angeles. Over 15 years, he’s built Branding Los Angeles into a powerful, multicultural marketing agency providing award-winning services in:
- Strategic Branding
- Marketing and Communications
- Public Affairs Strategies
On a more spiritual level, Ben thinks of his work as “helping our clients find their voices.” He defines and builds their brands, cultivating and fine-tuning their messaging to create consistent and galvanizing brand personalities that resonate across as many channels as necessary to achieve his clients’ goals.
He’s also created his own holiday tradition. Every winter, he rallies Branding Los Angeles’s sphere of influence to “toy-raise” for the area children who need it the most. He is proud to live the American dream and humbled to be able to give smiles to children and families in need. He also uses this influence in other crucial areas, including the fair treatment of animals and human-rights issues.
As a result of his commitment to building sustainable and trusting relationships with everyone he works with, he’s able to create needed change, whether through an end-to-end campaign or sometimes just a quick phone call. The City of Los Angeles has recognized Ben for his support of local charities and consistent support of his community.
After graduating from UCLA, Ben began his entrepreneurial journey as a media innovator, supporting top companies such as Sony Music and Yahoo as they developed new pathways through an ever-changing ecosystem. His time at UCLA helped cystalize his passion for improving the quality of life in his community – as a mentor for others, a creator of new opportunities, and a champion of creativity, innovation, hard work, and excellence. As a Social Media Director with Truthdig, he discovered the power of dedicated activism and the joy of giving a voice to those with something to say.
That dedication, celebration, and appreciation infuse all his work, driving him to help his clients turn their dreams into tangible realities.
MEET OUR TEAM
Joella Hopkins, MBA
President
With extensive experience in non-profit, association, and marketing realms, Joella brings a wealth of knowledge to her role. With over 24 years of marketing and event expertise, she seamlessly navigates from details to strategic delivery. Joella’s passions lie in Branding, DEI in Marketing, and Culture Making. Before co-owning and leading the Branding team, she served as the Director of Brand Partnerships for The 360 Agency, contributing to multicultural marketing and campaigns for Fortune 500 companies. Notably, Joella held a key role in City Hall, serving over four years as the DTLA Director & Strategic Media for L.A. City Council District 14. Her responsibilities spanned Homelessness, Policy, Planning, Public Works, Transportation, Community Engagement, and Programming. Additionally, she spearheaded the Office’s Strategic Planning & Media activities, covering overall communications, social media, and printed collateral. Joella earned her stripes enjoying a successful 15-year run before merging with Branding Los Angeles and the Branding Team. Some of her notable clients included the Central City Association, Hospital Association of Southern California, LAEDC, Univision 34, Western Turbine Users, Inc., Beverly Hills Chamber and more.
Ines R.
Marketing Manager & Social Media
Ines is a marketing professional with over 7 years of experience in digital marketing, social media, and brand strategy. Born in Barcelona, Spain, she brings a global perspective and cultural awareness that helps brands connect authentically with diverse audiences. For the past two years, Ines has been a key part of the Branding team, supporting integrated campaigns through media buying, strategy, creative direction, and social media execution. Known for blending creativity with performance-driven thinking, she helps brands grow through thoughtful, results-focused marketing.
Brianna P.
Marketing Coordinator, Social Media
Brianna is a seasoned marketing professional specializing in digital and social media marketing. Originally from the East Coast, she brings a well-rounded background across multiple areas of marketing, allowing her to support brands at every stage of growth. Known for her expertise in social media strategy and content execution, Brianna also excels in client relations, fostering clear communication, strong partnerships, and results-driven collaboration.
Tishawn F.
Creative Manager, Videography
Tishawn F., a native New Yorker, is a passionate creator who thrives in the realm of visual storytelling. With 7 years of experience as a camera operator and post-production editor, Tishawn has contributed to a wide array of projects, spanning from documentaries to short films. His expertise extends beyond operating diverse camera systems, encompassing a keen understanding of framing, lighting, and composition. Tishawn possesses a discerning eye for media, recognizing the crucial role that attention to detail plays in the success of content delivery.
Javier V.
Lead Developer & Media Designer
Javier is a multidisciplinary media designer with over 20 years of experience spanning branding, web design and development, e-commerce, and creative direction. With a foundation in Industrial Engineering and Visual Design, he brings a rare balance of strategic thinking and hands-on execution to every project. His work has supported companies, artists, cultural institutions, and live events – shaping visual identities, digital platforms, and marketing tools that are both creative and commercially effective. Drawing from extensive experience in artist management, tour logistics, photography, and video, Javier offers a deep understanding of storytelling across industries including fashion, beauty, hospitality, music, and the arts. Fluent in English and Spanish, he delivers cross-cultural perspective, strong project management, and brand-building expertise informed by decades of real-world creative leadership.
Rachel L.
PR & Content Coordinator
Rachel is a skilled storyteller with over eight years of experience in digital marketing, public relations and content creation. She’s been privileged to support clients in a variety of industries like finance, wellness, tech and beauty. She’s proud to have secured top features for clients like Credit Karma, Travelocity, Therabody and many more. Rachel enjoys staying active and trying new restaurants in one of the nation’s best food towns.
Gina T.
Graphic Designer
Gina brings over 10 years of experience creating strategic print and digital design for clients across the globe. She is a pillar in our visual storytelling experience paired with a sharp understanding of marketing and business objectives. She works across a wide range of industries, designing with purpose – ensuring every creative decision supports brand positioning, audience engagement, and measurable results. Her approach blends clean, engaging design with strategy, helping ideas translate into visuals that perform. Outside of work, she enjoys painting, reading, staying active at the gym, traveling, discovering new cultures and cuisines, and spending time with her two Pomeranians – my constant creative supervisors.
Wayne S.
Paid Media & Accounts Manager
As a Digital Marketing Manager, Wayne uses a brands’ analytics to craft compelling stories and customize content via social media and blogs. He utilizes email marketing campaigns to boost engagement that resonates within specified niches. He enjoys planning and executing paid campaigns and building funnels for potential customers at their different stages of purchasing journeys. He is creative, works amazing with teams, and gets inspired by the people he works with. He is originally from Taiwan and has an engineering degree, but decided to follow his passion and the fascinating world of marketing. In his free time, he likes to try different workout classes, rowing, boxing, CrossFit, and circuit training. His current obsession is hot pilates classes.
Joyce N.
Photographer & Graphic Design
Joyce operates as a photographer and graphic designer. She holds a Bachelor’s degree in Digital Art and Animation with a focus on Entertainment Design from the University of Silicon Valley in the Bay Area. Her academic and professional journey has been a blend of artistic exploration and technical proficiency.
With over 15 years of experience in graphic design and proficiency in the Adobe Suite, she has developed a diverse portfolio. Her work spans e-commerce, social media content, and branding for various domains including festivals, products, musicians, and media outlets. This versatility speaks to her ability to adapt and thrive in dynamic environments.
Ezequiel B.
Videographer & Post Production
Ezequiel Barrera, a born-and-raised Angeleno, thrives in the creative atmosphere of Los Angeles. His passion for capturing moments of artistic expression led him to delve into videography and photography seven years ago. Through his work, he has effectively conveyed the stories of numerous businesses and brands, honing his craft with insights gained from some of the industry’s finest creators. It’s all about the thrill of storytelling for Eze…
Victor M.
Graphic Designer
Victor Merida, a native Angeleno hailing from Boyle Heights, is a dynamic and growing creative force who thrives under pressure, developing bold concepts that effectively communicate a brand’s message. From an early age, he has been immersed in the creative world, exploring painting, photography, and his true passion—graphic design. Victor’s journey began with mural projects for LAUSD while in middle school, and he has since worked with companies like Sierra Nevada Brewing Co., Curacao, LAFC, Disney, and more. His creativity extends to clothing design and printing, a craft he pursues in his free time. Driven by dedication and ambition, Victor is on a mission to push the boundaries of creativity and inspire other artists to reach their own goals.s of creativity and eventually pave the way for other creative artists to achieve their goals.
Kris Allen R.
Media & Digital Director
Kris Allen is a visual artist and video production professional based in Los Angeles, California with experience in the commercial and entertainment spaces since 2017. With a roster of clientele including Hyundai, Jimmy Choo, Truff Sauce, and more – Kris has proven to effectively use his love for video and talent in Digital Marketing to offer comprehensive media solutions that not only look amazing, but help provide value for clients in all industries.
Justin A.
Graphic Designer
Justin has a unique and talented eye for the creative. He earned his Bachelor’s Degree in Art from California State University, Northridge. He is very passionate about design and specializes in branding projects. He has designed logos for brands and clients that evoke their desired messages in every industry and niche market. Justin is one of Branding Los Angeles’ creative assets.
MEET OUR TEAM
Joella Hopkins, MBA
President
With extensive experience in non-profit, association, and marketing realms, Joella brings a wealth of knowledge to her role. With over 24 years of marketing and event expertise, she seamlessly navigates from details to strategic delivery. Joella’s passions lie in Branding, DEI in Marketing, and Culture Making. Before co-owning and leading the Branding team, she served as the Director of Brand Partnerships for The 360 Agency, contributing to multicultural marketing and campaigns for Fortune 500 companies. Notably, Joella held a key role in City Hall, serving over four years as the DTLA Director & Strategic Media for L.A. City Council District 14. Her responsibilities spanned Homelessness, Policy, Planning, Public Works, Transportation, Community Engagement, and Programming. Additionally, she spearheaded the Office’s Strategic Planning & Media activities, covering overall communications, social media, and printed collateral. Joella earned her stripes enjoying a successful 15-year run before merging with Branding Los Angeles and the Branding Team. Some of her notable clients included the Central City Association, Hospital Association of Southern California, LAEDC, Univision 34, Western Turbine Users, Inc., Beverly Hills Chamber and more.
Ines R.
Marketing Manager & Social Media
Ines is a marketing professional with over 7 years of experience in digital marketing, social media, and brand strategy. Born in Barcelona, Spain, she brings a global perspective and cultural awareness that helps brands connect authentically with diverse audiences. For the past two years, Ines has been a key part of the Branding team, supporting integrated campaigns through media buying, strategy, creative direction, and social media execution. Known for blending creativity with performance-driven thinking, she helps brands grow through thoughtful, results-focused marketing.
Tishawn F.
Creative Manager, Videography
Tishawn F., a native New Yorker, is a passionate creator who thrives in the realm of visual storytelling. With 7 years of experience as a camera operator and post-production editor, Tishawn has contributed to a wide array of projects, spanning from documentaries to short films. His expertise extends beyond operating diverse camera systems, encompassing a keen understanding of framing, lighting, and composition. Tishawn possesses a discerning eye for media, recognizing the crucial role that attention to detail plays in the success of content delivery.
Brianna P.
Marketing Coordinator, Social Media
Brianna is a seasoned marketing professional specializing in digital and social media marketing. Originally from the East Coast, she brings a well-rounded background across multiple areas of marketing, allowing her to support brands at every stage of growth. Known for her expertise in social media strategy and content execution, Brianna also excels in client relations, fostering clear communication, strong partnerships, and results-driven collaboration.
Javier V.
Lead Developer & Media Designer
Javier is a multidisciplinary media designer with over 20 years of experience spanning branding, web design and development, e-commerce, and creative direction. With a foundation in Industrial Engineering and Visual Design, he brings a rare balance of strategic thinking and hands-on execution to every project. His work has supported companies, artists, cultural institutions, and live events – shaping visual identities, digital platforms, and marketing tools that are both creative and commercially effective. Drawing from extensive experience in artist management, tour logistics, photography, and video, Javier offers a deep understanding of storytelling across industries including fashion, beauty, hospitality, music, and the arts. Fluent in English and Spanish, he delivers cross-cultural perspective, strong project management, and brand-building expertise informed by decades of real-world creative leadership.
Rachel L.
PR & Content Coordinator
Rachel is a skilled storyteller with over eight years of experience in digital marketing, public relations and content creation. She’s been privileged to support clients in a variety of industries like finance, wellness, tech and beauty. She’s proud to have secured top features for clients like Credit Karma, Travelocity, Therabody and many more. Rachel enjoys staying active and trying new restaurants in one of the nation’s best food towns.
Gina T.
Graphic Designer
Gina brings over 10 years of experience creating strategic print and digital design for clients across the globe. She is a pillar in our visual storytelling experience paired with a sharp understanding of marketing and business objectives. She works across a wide range of industries, designing with purpose – ensuring every creative decision supports brand positioning, audience engagement, and measurable results. Her approach blends clean, engaging design with strategy, helping ideas translate into visuals that perform. Outside of work, she enjoys painting, reading, staying active at the gym, traveling, discovering new cultures and cuisines, and spending time with her two Pomeranians – my constant creative supervisors.
Wayne S.
Paid Media & Accounts Manager
As a Digital Marketing Associate, Wayne uses a brands’ analytics to craft compelling stories and customize content via social media and blogs. He utilizes email marketing campaigns to boost engagement that resonates within specified niches. He enjoys planning and executing paid campaigns and building funnels for potential customers at their different stages of purchasing journeys. He is creative, works amazing with teams, and gets inspired by the people he works with. He is originally from Taiwan and has an engineering degree, but decided to follow his passion and the fascinating world of marketing. In his free time, he likes to try different workout classes, rowing, boxing, CrossFit, and circuit training. His current obsession is hot pilates classes.
Victor M.
Graphic Designer
Victor Merida, a native Angeleno hailing from Boyle Heights, is a dynamic and growing creative force who thrives under pressure, developing bold concepts that effectively communicate a brand’s message. From an early age, he has been immersed in the creative world, exploring painting, photography, and his true passion—graphic design. Victor’s journey began with mural projects for LAUSD while in middle school, and he has since worked with companies like Sierra Nevada Brewing Co., Curacao, LAFC, Disney, and more. His creativity extends to clothing design and printing, a craft he pursues in his free time. Driven by dedication and ambition, Victor is on a mission to push the boundaries of creativity and inspire other artists to reach their own goals.s of creativity and eventually pave the way for other creative artists to achieve their goals.
Kris Allen R.
Media & Digital Director
Kris Allen is a visual artist and video production professional based in Los Angeles, California with experience in the commercial and entertainment spaces since 2017. With a roster of clientele including Hyundai, Jimmy Choo, Truff Sauce, and more – Kris has proven to effectively use his love for video and talent in Digital Marketing to offer comprehensive media solutions that not only look amazing, but help provide value for clients in all industries.
Be Part of our Team!
We thrive on creating a fun and exciting workplace while keeping at the forefront of hard work and dedication in creating amazing opportunities for our business and team members to grow professionally.
