Marketing Secrets to Grow Your Law Firm

Here are some Law Firm Marketing Ideas to follow:


  1. 5% or more of gross revenue must be allocated towards marketing or else you’re not going to make much of an impression.

As a reminder, this is not profit, which means salary and other expenses are not yet included. 2.5% is a great number if you are making enough money to support the business. Gross revenue was chosen as the source of the marketing expense because it usually going to be more cash than the profit.

  1. Make videos on your site

In today’s world many people expect video to be present on any website they visit. First off, many people today have grown up with the internet, so they are use to sites such as YouTube, one of the most popular sites on the internet today.

  1. Marketing Measurability

Marketing measurability is extremely important. When marketing, you should not promote marketing channels when you do not know the outcome that it has. When you market, it is critical to know that if you spent $1,500 on online advertising that it has had 2000 engagements. You should not just pay for advertisements and be lackadaisical about their performances.

  1. When you want to grow and develop you business, start with current clients

Your clients like your work and trust you; that’s the reason they chose you. When you want to gain more files, check with your current clients first. It’s much easier to start with current clients as opposed to searching for new clients. In addition to the new files you may get from current clients, you can also have an excellent referral from them.

  1. Promote referral sources

Beginning with current clients, it’s a great idea to make them aware of the type of work you want to pursue. Letting them know the kind of work you specialize in will allow them to give you relevant work and perhaps refer you to other people. Referrals are possibly one of the best ways to acquire clients; the people they tell are more likely to trust them as opposed to you, the salesperson.

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About the Author: Branding LA

We are a leading multi-cultural strategic branding agency specializing in creating a brand’s digital footprint, innovative communication engagements, and comprehensive public affairs strategies.